About
Lizabeth Landon Cole
Founder and principal of Landon PR & Strategy. Third-gen communications leader, senior PR, AEO and C-suite communications consultant since 2001.
For more than two decades I’ve worked closely with startup founders, venture capital firms and global PR agencies, integrating with in-house teams to drive organic growth through earned media. I champion the C-suite, helping leaders showcase their best products and ideas in ways that breathe life into the pipeline.
I frequently partner with in-house counsel and compliance teams on go-to-market announcements, crisis communications, mergers and acquisitions and change management, working directly with journalists to craft data-driven stories that connect a company’s mission with the audiences that matter.
Today that work extends to answer engine optimization: making sure the coverage and content you earn is what AI assistants surface when your buyers ask about your category. Located in New York, operating globally.
Since 2001
An independent, senior-led practice serving startups, VC firms and global agencies.
Top-tier + trade
Placements from The Wall Street Journal, Forbes and Axios to the trades buyers read.
Counsel-ready
Experienced partnering with legal and compliance on sensitive announcements.
Accomplished
Insights on consumer evangelism referenced in Citizen Marketers by Ben McConnell and Jackie Huba. Forbes "Best of Web" Winner.
Questions
Common questions about PR, AEO and working together.
What is AEO (answer engine optimization)?
AEO is the practice of making your company the source AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews cite when buyers ask about your category. It combines earned media in publications those systems trust, clear and well-structured content on your own site, and consistent facts about your company across the web.
How is AEO different from PR or SEO?
PR earns credibility with journalists; SEO earns rankings for your pages. Answer engines draw on both. Which means, reputable coverage and well-structured content which is where AEO connects the two, making sure the coverage you earn also becomes the answer AI gives.
Who do you work with?
Founders, CEOs and CMOs at venture-backed and growth-stage companies, plus VC firms and global PR agencies that need senior support. Sectors include fintech, medtech and health, AI and martech, energy, consumer and live events. If you are an agency founder, we are happy to connect about integrated services where Lizabeth will join your team seamlessly on a contracted basis.
How do engagements work?
Three ways: an ongoing PR and AEO retainer, a defined launch project (funding, product, M&A or an executive appointment), or senior advisory for leadership teams. Scope and budget are set after a short intro call.
Do you work with legal and compliance teams?
Yes. Lizabeth regularly partners with in-house counsel and compliance on go-to-market announcements, crisis communications, M&A and change management.
Contact
Tell me what’s coming up.
Share a little about your company and timing. We will reply personally to set up a 20-minute intro call.