Work
A selection of recent programs across fintech, medtech, live events, martech and consumer finance, with links to the coverage itself.
Fintech
Funding round & product launch
The situation
Frontlands raised $55M ahead of launching a first-of-its-kind product: a credit card backed by natural resource rights. The story had to land with banking editors, startup press and the energy audience at the same time.
What WE did
Built the announcement narrative, prepared the release and executive talking points, and pitched tailored angles to fintech, banking, venture and oil-and-gas trade media.
Medtech
Clinical milestones & VC Crisis
The situation
A clinical-stage company developing a coronary laser intravascular lithotripsy (IVL) system, with a steady run of milestones: first-in-human data, completed feasibility-study enrollment, a ninth U.S. patent and pivotal-trial investigators simultaneously facing a CIFIUS review plea to the administration.
What WE did
Turned each milestone into news the cardiology trades could use, keeping the company visible to clinicians, strategic partners and investors between announcements. Amplified the CIFIUS review to the media to earn coverage in attempt to move the needle with the administration for an overturn in FastWave's favor.
Where it landed
Live events
Executive profiles & thought leadership
The situation
Grow the presence and story behind a multi-gen 40 year old group of live-event production companies behind major shows, including Zach Bryan’s record-setting Michigan Stadium concert and the Concert for Carolina benefit.
What WE did
Secured cover stories, executive profiles and behind-the-scenes features in the industry’s most-read titles, and announced leadership hires and acquisitions.
Where it landed
Martech & AI
Building a PR practice from scratch
The situation
GrowthLoop needed a public relations function built from the ground up to support product and partner launches in a crowded martech market.
What WE did
Founded and ran the PR practice: partner announcements with Google Cloud and Typeface, board appointments including Mookie Betts and Chris O’Neill, and executive commentary in martech media.
Physician-led telehealth
Building trust in alcohol use disorder care
The brief
Choose Your Horizon is a physician-led telehealth platform for alcohol use disorder, with work spanning naltrexone and emerging GLP-1 approaches. The communications brief: build recognition and trust in a rapidly evolving area of care.
The positioning
Put physician-led care at the center of the story, alongside the platform’s work with naltrexone and emerging GLP-1 approaches. Recognition includes No. 102 on the 2026 Inc. 500, with citations in Men’s Fitness and STAT.
Consumer finance
Expert commentary
The situation
As interest rates moved, savers wanted to know whether to lock in a CD — and personal-finance reporters needed credible, data-backed sources quickly.
What WE did
Positioned CD Valet’s leadership as go-to rate experts, pursued opportunities that delivered timely commentary and data to national personal-finance desks.
Where it landed
Ad tech
Category leadership
The situation
A global PR agency based in the UK contracted Lizabeth to assist in US coverage for their client, and with Google’s cookie changes reshaping digital advertising, Permutive needed to own the conversation on privacy-safe, first-party data.
What WE did
Placed CEO interviews and customer stories, including the New York Post’s first-party data strategy in the ad-tech press decision-makers follow.
Coverage archive
Health & wellness
Men’s Fitness
Contemporary Pediatrics
Business Insider
Finance & fintech
USA Today
Advisor Perspectives
Ad tech, martech & AI
The Washington Post
Business Insider
Morning Brew
Energy & operations
Permian Basin Oil & Gas
FreightWaves